000			01885cam a2200337 i 4500
999			_c8913 _d8913
001			.b67982967
003			IED_BCN
005			20200131154519.0
008			140724s2014 xxka b 001 0 eng
020			_a9781137370082
020			_a1137370084
020			_a9781349475193
040			_aES-BaEESI _bcat _erda _cES-BaEESI
050	0	0	_aHD30.28 _b.K5745 2014
082	0	0	_a658.4/012 _223
100	1		_aKjær, Anne Lise _eautor _93285
245	1	4	_aThe Trend management toolkit : _ba practical guide to the future / _cAnne Lise Kjaer
264		1	_aHoundmills, Basingstoke, Hampshire ; _aNew York, NY : _bPalgrave Macmillan, _c2014
300			_axiv, 243 p : _bil. ; _c23 cm
336			_atext _btxt _2rdacontent
337			_asense mediació _bn _2rdamedia
338			_avolum _bnc _2rdacarrier
504			_aInclou referències bibliogràfiques i índex
520			_a"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge"-- _cProporcionat per l'editor
650		7	_aPlanificació estratègica _2lemac _94609
650		7	_aMercat _xInvestigació _93286 _2lemac
650		7	_aPrevisió _2lemac _93275
907			_a.b67982967 _b17-05-17 _c06-10-16 _d06-10-16 _em _fa _g- _heng _ixxk _j0 _k0
940			_aOhioLink
942			_2udc _c1