000 01721cam a2200325 i 4500
999 _c9205
_d9205
001 19247517
003 IED_BCN
005 20200131154520.0
008 160825s2016 nyu b 001 0 eng
010 _a 2016028425
020 _a9781610396660 (cart.)
020 _z9781610396677 (ebook)
040 _aDLC
_bcat
_cIED_BCN
_erda
_dIED_BCN
041 _aeng
100 1 _aWebb, Amy,
_d1974-
_94197
245 1 4 _aThe signals are talking :
_bwhy today's fringe is tomorrow's mainstream /
_cAmy Webb
250 _aFirst edition
264 1 _aNew York :
_bPublicAffairs,
_c[2016]
300 _aviii, 322 pàgines ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _asense mediació
_bn
_2rdamedia
338 _avolum
_bnc
_2rdacarrier
504 _aInclou referències bibliogràfiques (p. 293-310) i índex
505 0 _aIntroduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
650 7 _aPrevisió
_2lemac
_93275
650 7 _aPlanificació estratègica
_2lemac
_94609
650 7 _aInnovacions tecnològiques
_2lemac
_94436
776 1 8 _iVersió electrònica
_aWebb, Amy, 1974-
_tSignals are talking
_bFirst edition.
_dNew York : PublicAffairs, [2016]
_z9781610396677
942 _2udc
_c1