| 000 | 01928nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c9226 _d9226 |
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| 003 | IED_BCN | ||
| 005 | 20200302093942.0 | ||
| 008 | 190917s2015 gw b 000 0 eng d | ||
| 020 | _a9783658075408 | ||
| 040 |
_aIED_BCN _bcat _cIED_BCN |
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| 041 | _aeng | ||
| 100 | 1 |
_aSchröder, Christoph _94339 |
|
| 245 | 1 | 4 |
_aThe replication of retail fashion formats into foreign countries : _ba qualitative analysis / _cChristoph Schröder ; with a foreword by Bernhard Swoboda |
| 264 | 1 |
_aWiesbaden : _bSpringer Gabler, _ccop. 2015 |
|
| 300 |
_axxi, 271 pàgines : _btaules, gràfics ; _c21 cm |
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| 490 | 1 | _aRetailing and international marketing | |
| 504 | _aInclou referències bibliogràfiques (p. 239-266) | ||
| 520 |
_aChristoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. -- _2Contracoberta |
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| 588 | _aDescripció del recurs: 18 febrer 2019 | ||
| 650 | 1 | 7 |
_aModa _xMarxandatge _2lemac _94250 |
| 650 | 1 | 7 |
_aEmpreses multinacionals _xDirecció i administració _2lemac _94340 |
| 830 | 0 |
_aGabler research. _94338 |
|
| 942 |
_2udc _c1 |
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