000			04164cam a22003977i 4500
999			_c9239 _d9239
001			9239
003			IED_BCN
005			20191029104412.0
008			190716t20172017maua b 001 0 eng d
010			_a 2019301558
020			_a9781631592621
020			_a1631592629
035			_a(OCoLC)ocn992804868
040			_aIMD _bcat _cIED_BCN _erda _dOCLCO _dVP@ _dUAB _dOCLCQ _dUBY _dERL _dXPJ _dNRC _dOCLCO _dOCLCQ _dOMB _dMTU _dDLC _dIED_BCN
041			_aeng
050	0	0	_aNC1001.6 _b.V57 2017
082	0	4	_a741.6068/8 _223
100	1		_aVisocky O'Grady, Jennifer _93894
245	1	2	_aA designer's research manual : _bsucceed in design by knowing your clients + understanding what they really need / _cby Jenn + Ken Visocky O'Grady
250			_aSecond edition, updated + expanded
264		1	_aBeverly : _bRockport, _c2017
300			_a208 pàgines : _bil·lustracions (algunes en color) ; _c25 cm
336			_atext _btxt _2rdacontent
336			_aimatge fixa _bsti _2rdacontent
337			_asense mediació _bn _2rdamedia
338			_avolum _bnc _2rdacarrier
490	1		_aDesign field guides
504			_aInclou referències bibliogràfiques (p. 201-202) i índex
505	0		_a1. An overview of research in graphic design : What is research-driven design? -- What research can + can't do -- What is person-first design? : Person-first philosophies ; User-centered design ; Human-centered design ; Expert voice: Mike Bond -- Historical perspectives : Bauhaus beginnings ; The perfect couple ; We've been watching you ; Don't tell me, show me -- Emerging opportunities in design research : Experience design ; User research ; Design strategy -- Design creates value : Design + investment ; The design staircase -- 2. Research strategies and tactics : Big concepts in research : Quantitative + qualitative research ; Primary + secondary research ; Formative + summative research ; Basic + applied research -- Triangulation -- Strategy: Literature review : Communication audit ; Competitor profiling -- Strategy: Ethnographic research : Contextual inquiry ; Observational research ; Photo ethnography ; Self ethnography ; Unstructured interviews ; Visual anthropology ; Expert voice : Ashwini Deshpande -- Strategy: Marketing research : Demographics ; Psychographics ; Focus Groups ; Surveys + questionnaires -- Strategy: User experience : A/B testing ; Analytics ; Card sorting ; Eye tracking ; Paper prototyping ; Expert voice : Jenny Lam ; Personas -- Strategy: Visual exploration : Color psychology ; Mood boards ; Sketching -- 3. Practicing a research-driven approach : Managing the design process: you need a plan -- Iterative design -- Design Council's double diamond process -- Information literacy, The Big6 (TM) + The Super3 (TM) -- Research planning : KWHL tables ; Logic models -- Research analysis : Sample framework to help structure ; Sample framework to help empathize -- Research summary reports and creative briefs : Research summary reports ; Creative briefs ; Expert voice : Megan Fath ; Cumulative documentation -- Project spotlights : Bond & Coyne: AUB brand strategy ; CO:LAB: Asset Promise ; GFDA: BEAM strategy ; Hallmark Creative: Studio Ink ; IBM Design: IBM Design research ; Expert voice: Elizabeth Pastor + GK VanPatter ; Lippincott: Hyatt Place ; Red Jotter: Know Sugar ; Rule29: Wheels4Water ; The Veterans Experience Office: enhancing veterans' experiences ; Willoughby Design: Live Blue
520			_a"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process." -- _2Contracoberta
650		7	_aGrafisme _zEstats Units d'Amèrica _2lemac _93314
650		7	_aGrafisme _zInvestigació _xMetodologia _2lemac _93314
700	1		_aVisocky O'Grady, Kenneth _93895
830		0	_aDesign field guides _94372
942			_2udc _c1