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|---|---|---|---|
| 001 | 991040877939706706 | ||
| 003 | ES-BaCBU | ||
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| 008 | 180314s2017 maua b 001 0 eng c | ||
| 020 | _a9780262035439 | ||
| 035 | _a(ES-BaCBU).b70124784 | ||
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| 035 | _a(ES-BaIED)9349 | ||
| 040 |
_aES-BaUAB _bcat _erda _cES-BaUAB |
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| 080 | _a741.6.01 | ||
| 100 | 1 |
_aSkaggs, Steven, _eautor |
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| 245 | 1 | 0 |
_aFireSigns : _ba semiotic theory for graphic design / _cSteven Skaggs |
| 264 | 1 |
_aCambridge, MA : _bThe MIT Press, _c[2017] |
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| 300 |
_axv, 275 pàgines : _bil·lustracions ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_asense mediació _bn _2rdamedia |
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| 338 |
_avolum _bnc _2rdacarrier |
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| 490 | 0 | _aDesign thinking, design theory | |
| 504 | _aInclou referències bibliogràfiques i índex | ||
| 505 | 8 | _aConté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue | |
| 650 | 0 | 7 |
_aSemiòtica _2lemac _94985 |
| 650 | 0 | 7 |
_aGrafisme _2lemac _93314 |
| 907 |
_a.b70124784 _b11-12-19 _c14-03-18 _d14-03-18 _em _fa _g- _heng _ixxu _j0 _k0 |
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| 908 |
_aUAB _aIED |
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| 999 |
_c9349 _d9349 |
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