000			01606nam a22001937a 4500
003			IED_BCN
005			20220422142650.0
008			220408b |||||||| |||| 00| 0 eng d
040			_aIED_BCN _bcat _cIED_BCN
100			_94758 _aMink Rath, Patricia
245			_aThe why of the buy : _bconsumer behavior and fashion marketing / _cPatrica Mink Rath, Stefani Bay, Richard Petrizzi, Penni Gill
264			_aUnited States of America : _bfairchild books, _c2008
300			_a474 p. : _bil. col. ; _c20 cm
505			_awe are all consumers : why is consumer behavior important to the fields of fashion design? : consumer behavior, marketing, and fashion: a working relationship ; internal factors influence fashion consumers : how fashion consumers percieve, learn, and remember : motivation and the fashion consumer : attitude and the fashion consumer : personality and the fashion consumer ; external factors influence fashion consumers : age, family, and life cycle influences : social influences on fashion consumers : demographics, psychograsphcs and the fashion consumer ; how fashion marketers communicate and consumers decide : how marketers obtain and use consumer information : decisoin making : how fashion consumers buy : the use of fashoin goods by organizations : global consumers of fashion and design ; fashion consumers and responsible citizenship : ethics and social responsability : the role of the government
650		0	_93424 _aMàrqueting _xAspectes psicològics
650		7	_2lemac _93583 _aConsumidors _xConducta
650		7	_2lemac _94025 _aCompres _xAspectes psicològics
942			_2lcc _c1
999			_c9350 _d9350