000 | 02269cam a2200397 i 4500 | ||
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001 | 991005130719706706 | ||
003 | ES-BaCBU | ||
005 | 20220421103033.0 | ||
008 | 140120t20132013xxka b 001 0 eng c | ||
020 | _a9781118656662 | ||
020 | _a1118656660 | ||
035 | _a(ES-BaCBU).b58628319 | ||
035 | _a(ES-BaIED)9352 | ||
040 |
_aES-BaEESI _bcat _erda _cES-BaEESI |
||
050 | 0 | 0 |
_aHF5429 _b.N486 2013 |
082 | 0 |
_a658.8/7 _223 |
|
100 | 1 |
_aNiemeier, Stefan, _d1973- _eautor |
|
245 | 1 | 0 |
_aReshaping retail : _bwhy technology is transforming the industry and how to win in the new consumer driven world / _cStefan Niemeier, Andrea Zocchi, and Marco Catena |
264 | 1 |
_aChichester, West Sussex, United Kingdom : _bJohn Wiley & Sons, _c[2013] |
|
264 | 4 | _c©2013 | |
300 |
_aviii, 200 pàgines : _bil·lustracions (blanc i negre) ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_asense mediació _bn _2rdamedia |
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338 |
_avolum _bnc _2rdacarrier |
||
504 | _aInclou referències bibliogràfiques i índex | ||
505 | 8 | _aConté: 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen | |
650 | 7 |
_aComerç al detall _xInnovacions tecnològiques _2lemac _94210 |
|
650 | 7 |
_aComerç al detall _xServeis d'atenció al client _2lemac _94210 |
|
650 | 0 | _aComerç electrònic | |
700 | 1 |
_aZocchi, Andrea, _eautor |
|
700 | 1 |
_aCatena, Marco, _d1977- _eautor |
|
907 |
_a.b58628319 _b16-05-17 _c20-01-14 _d20-01-14 _em _fa _g- _heng _ixxk _j0 _k0 |
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908 |
_aELISAVA _aIED |
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940 | _aDLC | ||
942 |
_2udc _c1 |
||
999 |
_c9352 _d9352 |