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020 _a9781118656662
020 _a1118656660
035 _a(ES-BaCBU).b58628319
035 _a(ES-BaIED)9352
040 _aES-BaEESI
_bcat
_erda
_cES-BaEESI
050 0 0 _aHF5429
_b.N486 2013
082 0 _a658.8/7
_223
100 1 _aNiemeier, Stefan,
_d1973-
_eautor
245 1 0 _aReshaping retail :
_bwhy technology is transforming the industry and how to win in the new consumer driven world /
_cStefan Niemeier, Andrea Zocchi, and Marco Catena
264 1 _aChichester, West Sussex, United Kingdom :
_bJohn Wiley & Sons,
_c[2013]
264 4 _c©2013
300 _aviii, 200 pàgines :
_bil·lustracions (blanc i negre) ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _asense mediació
_bn
_2rdamedia
338 _avolum
_bnc
_2rdacarrier
504 _aInclou referències bibliogràfiques i índex
505 8 _aConté: 1. A Brief History of Retailing: The mercantile era -- The modern era -- The digital era -- 2. Technology: The Crucial Retail Enabler: How retailers add value -- Connecting the chain -- Knowing what you know -- A succession of evolutions -- 3. Game-Changing Technologies: Revolution -- The next era of technology change -- What it means for consumers -- 4. Consumer Empowerment : The consumer decision journey -- Customer empowerment tools -- Retailers' response to consumers' changing behavior -- 5. Toward a New Retailing Paradigm: The changing role of the physical store -- New contenders -- The power of information productivity -- 6. The Future of Retail: Stand-alone archetypes -- Building on the stand-alone models -- 7. A Call to Action: Leapfrogging -- The way forward -- Making it happen
650 7 _aComerç al detall
_xInnovacions tecnològiques
_2lemac
_94210
650 7 _aComerç al detall
_xServeis d'atenció al client
_2lemac
_94210
650 0 _aComerç electrònic
700 1 _aZocchi, Andrea,
_eautor
700 1 _aCatena, Marco,
_d1977-
_eautor
907 _a.b58628319
_b16-05-17
_c20-01-14
_d20-01-14
_em
_fa
_g-
_heng
_ixxk
_j0
_k0
908 _aELISAVA
_aIED
940 _aDLC
942 _2udc
_c1
999 _c9352
_d9352