000			01007nam a22001697a 4500
003			ES-BaIED
005			20230602151450.0
008			230602s2006 |||a|||| |||| 000 0 eng c
040			_aES-BaIED _bcat _cES-BaIED
245			_aProfiting from proliferation / _c[editor: Allen P. Webb]
260			_aNova York : _bMcKinsey & company, _c2006
300			_a131 pàgines : _bil·lustracions, color ; _c30 centímetres
505			_athe proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
650		7	_2lemac _93872 _aEmpreses _xPlanificació
650		7	_2lemac _94817 _aSegmentació de mercat
942			_2lcc _c1
999			_c9421 _d9421