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Design Management: Managing design strategy and implementation

By: Material type: TextTextPublication details: Lausanne : AVA Publishing, 2006Description: 215 pagISBN:
  • 978294037324
Subject(s):
Contents:
This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action.
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Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing R1.012 Bes (Browse shelf(Opens below)) Núm. Available 287000

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action.

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