Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers /
Michaelson, Gerald A.
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson - New York [etc.] : McGraw-Hill, cop. 2004 - XI, 244 pàgines ; 23 centímetres
Índex
the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies
0071427317
Màrqueting
Planificació estratègica
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson - New York [etc.] : McGraw-Hill, cop. 2004 - XI, 244 pàgines ; 23 centímetres
Índex
the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies
0071427317
Màrqueting
Planificació estratègica