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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson with Steven W. Michaelson

By: Contributor(s): Material type: TextTextPublication details: New York [etc.] : McGraw-Hill, cop. 2004Description: XI, 244 pàgines ; 23 centímetresISBN:
  • 0071427317
Subject(s):
Contents:
the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Management.Bussiness R3.01 Mic (Browse shelf(Opens below)) Núm. Available 2022-0108

Índex

the principles of marketing strategy -- honor the customer -- organization of intellicence -- maintenance of the bojective -- a secure position -- offensive action -- surprose -- maneuver -- concentration of resources -- economy of force -- command structrue -- personal leadership -- simplicity -- implementing strategies

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