Promoting fashion /
Graham, Barbara
Promoting fashion / Barbara Graham & Caline Anouti - 224 p. : il. col. ; 26 cm
Introduction -- Consumers and consumer trend-forecasting -- Branding for fasion marketing communications -- Integrated marketing communications -- Advertising for fashion -- PR, endorsement and sponsorship -- Social media -- The digital arena: E-commerce and online fashion promotion -- Personal selling and offline fashion retail : Digital marketing -- Catwalk fashion shows and trade fairs -- Sales promotion and packaging -- Planning costing and measuring effectiveness
9781786272157
Moda--Merxandatge
Construcció de marca (Màrqueting)
Promoting fashion / Barbara Graham & Caline Anouti - 224 p. : il. col. ; 26 cm
Introduction -- Consumers and consumer trend-forecasting -- Branding for fasion marketing communications -- Integrated marketing communications -- Advertising for fashion -- PR, endorsement and sponsorship -- Social media -- The digital arena: E-commerce and online fashion promotion -- Personal selling and offline fashion retail : Digital marketing -- Catwalk fashion shows and trade fairs -- Sales promotion and packaging -- Planning costing and measuring effectiveness
9781786272157
Moda--Merxandatge
Construcció de marca (Màrqueting)