FireSigns : a semiotic theory for graphic design /
Skaggs, Steven,
FireSigns : a semiotic theory for graphic design / Steven Skaggs - xv, 275 pàgines : il·lustracions ; 24 cm - Design thinking, design theory .
Inclou referències bibliogràfiques i índex
Conté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue
9780262035439
Semiòtica
Grafisme
741.6.01
FireSigns : a semiotic theory for graphic design / Steven Skaggs - xv, 275 pàgines : il·lustracions ; 24 cm - Design thinking, design theory .
Inclou referències bibliogràfiques i índex
Conté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue
9780262035439
Semiòtica
Grafisme
741.6.01