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FireSigns : a semiotic theory for graphic design / Steven Skaggs

By: Material type: TextTextSeries: Design thinking, design theoryPublisher: Cambridge, MA : The MIT Press, [2017]Description: xv, 275 pàgines : il·lustracions ; 24 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9780262035439
Subject(s):
Contents:
Conté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Bibliografia recomanada IED Barcelona Sala General / Gràfic G4.01 Ska (Browse shelf(Opens below)) Available Novetat 2022-0018

Inclou referències bibliogràfiques i índex

Conté: Introduction -- Part I. The View from Outside Sign Action -- 1. Visual Perception Models -- 2. The Visent -- Part II. The View from Within Sign Action -- 3. The World of Signs -- 4. Sign Classes -- 5. Syntax and Semantics -- Part III. Conceptual Tools -- 6. Semantic Profiles and Display-Assertion Strategies -- 7. The Functional Matrix -- 8. The Visual Gamut -- Part IV. Analysis and Implications -- 9. The Graphic Spectrum -- 10. Typography -- 11. Motif, Style, Genre -- Epilogue

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