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Design Thinking: Integrating Innovation, Customer Experience and Brand Value

By: Material type: TextTextPublication details: New York : Allworth Press, 2009Description: 285 pags; rústicaISBN:
  • 9781581156683
Subject(s):
Contents:
Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre_M IED Barcelona Sala Management.Bussiness C1.DM/0012 (Browse shelf(Opens below)) Núm. Missing 3547000

Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.

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