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Designing Brand Identity: an essential guide for the whole branding team

By: Material type: TextTextPublication details: New Jersey : John Wiley & Sons, 2013Edition: 4ª EdiciónDescription: 326 pag il.colISBN:
  • 9781118099209
Subject(s): Online resources: Summary: From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Gràfic Diseño gráfico - Graphic Design G43 Whe (Browse shelf(Opens below)) Available 2022-0040
Browsing IED Barcelona shelves, Shelving location: Sala General / Gràfic, Collection: Diseño gráfico - Graphic Design Close shelf browser (Hides shelf browser)
G32 Fra Designing News: Changing the World of Editorial Design and Information Graphics G36 Ren Information graphics / G411.02 Rai Retro graphics cookbook / G43 Whe Designing Brand Identity: G(REN) Bur Paul Renner :

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

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