IEDBarcelona

Image from Google Jackets

Fashion marketing / Edited by Mike Easey

Contributor(s): Material type: TextTextPublication details: Oxford : John Wiley & Sons, 2009Edition: 3rd editionDescription: 260 pàgines ; 24 centímetresISBN:
  • 9781405139533
Subject(s):
Contents:
understanding fashion marketing : an introduction to fashion marketing / Mike Easey : the fashion market and the marketing envirionment / Christine Sorensen -- understanding and researching the fashion purchaser : the fashion consumer and organizational buyer / Mike Easey : fashion marketing research / Patricia Gray -- target marketing and managing the fashion marketing mix : segmentation and marketing mix / Mike Easey and Christine Sorensen : designing and marketing fashion products / Sheila Atkinson and Mike Easey : pricing Garments and fashion services / Mike Easey : fashion destribution / John Williams : fashion marketing communications / Gaynor Lea-Greenwood : fashion marketing planning / Mike Easey
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Llibre IED Barcelona M2.075 Fas (Browse shelf(Opens below)) Available 2022-0022
Llibre_M IED Barcelona Sala Marketing de la Moda - Fashion Marketing M2.075 Fas (Browse shelf(Opens below)) Núm. Available 2019-0714

understanding fashion marketing : an introduction to fashion marketing / Mike Easey : the fashion market and the marketing envirionment / Christine Sorensen -- understanding and researching the fashion purchaser : the fashion consumer and organizational buyer / Mike Easey : fashion marketing research / Patricia Gray -- target marketing and managing the fashion marketing mix : segmentation and marketing mix / Mike Easey and Christine Sorensen : designing and marketing fashion products / Sheila Atkinson and Mike Easey : pricing Garments and fashion services / Mike Easey : fashion destribution / John Williams : fashion marketing communications / Gaynor Lea-Greenwood : fashion marketing planning / Mike Easey

There are no comments on this title.

to post a comment.

Powered by Koha