Fashion marketing / Edited by Mike Easey
Material type: TextPublication details: Oxford : John Wiley & Sons, 2009Edition: 3rd editionDescription: 260 pàgines ; 24 centímetresISBN:- 9781405139533
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Llibre | IED Barcelona | M2.075 Fas (Browse shelf(Opens below)) | Available | 2022-0022 | |||
Llibre_M | IED Barcelona Sala | Marketing de la Moda - Fashion Marketing | M2.075 Fas (Browse shelf(Opens below)) | Núm. | Available | 2019-0714 |
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M2.075 Fas Fashion marketing : | M2.075 Fas Fashion Show : | M2.075 Fas Fashion unfolding : | M2.075 Fas Fashion marketing / Edited by Mike Easey | M2.075 For Forefront : the culture of shop window design / | M2.075 Fra Uncovering fashion : | M2.075 Gow Fashion buying / |
understanding fashion marketing : an introduction to fashion marketing / Mike Easey : the fashion market and the marketing envirionment / Christine Sorensen -- understanding and researching the fashion purchaser : the fashion consumer and organizational buyer / Mike Easey : fashion marketing research / Patricia Gray -- target marketing and managing the fashion marketing mix : segmentation and marketing mix / Mike Easey and Christine Sorensen : designing and marketing fashion products / Sheila Atkinson and Mike Easey : pricing Garments and fashion services / Mike Easey : fashion destribution / John Williams : fashion marketing communications / Gaynor Lea-Greenwood : fashion marketing planning / Mike Easey
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