UX strategy : how to devise innovative digital products that people want / Jaime Levy
Material type:
TextPublisher: Sebastopol, [California] : O'Reilly Media Inc., [2015]Description: xii, 298 pàgines : il·lustracions ; 23 cmContent type: - text
- sense mediació
- volum
- 9781449372866
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Llibre | IED Barcelona Sala General / Recerca i Gestió | R1.012 Lev (Browse shelf(Opens below)) | Available | 2019-0021 |
Browsing IED Barcelona shelves, Shelving location: Sala General / Recerca i Gestió Close shelf browser (Hides shelf browser)
| R1.012 Bes The fundamentals of design management / | R1.012 Bes Management del diseño : | R1.012 Cal Strategic design : | R1.012 Lev UX strategy : | R1.012 Sti This is service design doing : | R1.012 Sti This is service design doing : | R1.012 Thi This is service design thinking : |
Inclou referències bibliogràfiques i índex
What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement
"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want."-- Back cover
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