The replication of retail fashion formats into foreign countries : a qualitative analysis / Christoph Schröder ; with a foreword by Bernhard Swoboda

By:

Schröder, Christoph

Material type: Text

TextLanguage: English Series: Gabler researchPublisher: Wiesbaden : Springer Gabler, cop. 2015Description: xxi, 271 pàgines : taules, gràfics ; 21 cmISBN:

9783658075408

Subject(s):

Summary: Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. --

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Llibre	IED Barcelona Sala General / Moda	M2.075 Sch (Browse shelf(Opens below))	Available		2019-0748

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Inclou referències bibliogràfiques (p. 239-266)

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. -- Contracoberta

Descripció del recurs: 18 febrer 2019

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