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The experience-centric organization : how to win through customer experience / Simon David Clatworthy

By: Material type: TextTextPublication details: Sebastopol : O'Reilly, 2019Description: 249 : il. col. ; 23 cmISBN:
  • 9781492045779
Subject(s):
Contents:
The experience-centric organization -- Five steps to becoming experience-centric -- The structure of the experience-centric organization: the wheel of experience centricity -- The core behaviors of the experience-centric organization -- Organizing for experience centricity -- Starting with the experience -- Experiential translation: From experiential DNA to customer experience -- Experience fulfillment: designing the experiential journey -- D4me: designing for meaningful experiences -- Trendslation
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The experience-centric organization -- Five steps to becoming experience-centric -- The structure of the experience-centric organization: the wheel of experience centricity -- The core behaviors of the experience-centric organization -- Organizing for experience centricity -- Starting with the experience -- Experiential translation: From experiential DNA to customer experience -- Experience fulfillment: designing the experiential journey -- D4me: designing for meaningful experiences -- Trendslation

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