The why of the buy : consumer behavior and fashion marketing / Patrica Mink Rath, Stefani Bay, Richard Petrizzi, Penni Gill

we are all consumers : why is consumer behavior important to the fields of fashion design? : consumer behavior, marketing, and fashion: a working relationship ; internal factors influence fashion consumers : how fashion consumers percieve, learn, and remember : motivation and the fashion consumer : attitude and the fashion consumer : personality and the fashion consumer ; external factors influence fashion consumers : age, family, and life cycle influences : social influences on fashion consumers : demographics, psychograsphcs and the fashion consumer ; how fashion marketers communicate and consumers decide : how marketers obtain and use consumer information : decisoin making : how fashion consumers buy : the use of fashoin goods by organizations : global consumers of fashion and design ; fashion consumers and responsible citizenship : ethics and social responsability : the role of the government