Profiting from proliferation / [editor: Allen P. Webb]
Material type:
TextPublication details: Nova York : McKinsey & company, 2006Description: 131 pàgines : il·lustracions, color ; 30 centímetresSubject(s):
Contents:
the proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Llibre | IED Barcelona | R1.012.2 Pro (Browse shelf(Opens below)) | Available | 2023-0061 |
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the proliferation challenge -- designing and managing winning brand portfolios -- finding growth opportunities with a customer insights network -- transforming sales and service -- the power of a commercial operating system -- pricing in a proliferating world -- managing your business as if customer segments matter -- boosting returns on marketing investment -- managing a marketing and sales transformation -- leading the change: an interview with the CEO of P&G
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