The price advantage / Michael V. Marn, Eric V. Roegner, Craig C. Zawada.
Material type: TextPublication details: Hoboken, NJ : John Wiley & Sons, c2004.Description: xvi, 288 pàgines : il·lustracions ; 24 centímetresISBN:- 0471466697 (CLOTH)
- 658.8/16 22
- HF5416.5 .M365 2004
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Llibre | IED Barcelona | R1.012.2 Mar (Browse shelf(Opens below)) | Available | 2023-0128 |
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Includes bibliographical references and index.
Pricing fundamentals : introduction : the three levels of price management -- exploring the levels : transaction : product/market strategy : industry strategy -- special topics : new product pricing : solutions, bundles, and other packaged offerings -- unique events : postmerger pricing : price wars -- expanding the boundaries : technology-enabled pricing : legal issues -- bringing it together : pricing architecture : dricing pricing change : the monarch battery case : epilogue -- sample pocker price and pocker margin waterfalls -- antiturust issues -- list of acronyms
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