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Blue ocean strategy : how to create uncontested market place and make the competition irrelevant / W Chan Kim, Renée Mauborgne by
Material type: Text Text; Format: print
Publication details: Boston : Harvard Business School Press, 2005
Online resources:
Availability: Items available for loan: IED Barcelona (1)Call number: R1.012.2 Cha.

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La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante / W. Chan Kim, Renée Mauborgne by Series: Management (Verticales de Bolsillo)
Material type: Text Text
Publication details: Barcelona : verticales de bolsillo, 2008
Availability: Items available for loan: IED Barcelona (1)Call number: R1.012.2 Cha.

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