Design Thinking: Integrating Innovation, Customer Experience and Brand Value
Material type: TextPublication details: New York : Allworth Press, 2009Description: 285 pags; rústicaISBN:- 9781581156683
Contents:
Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Llibre_M | IED Barcelona Sala | Management.Bussiness | C1.DM/0012 (Browse shelf(Opens below)) | Núm. | Missing | 3547000 |
Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought marc:leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences.
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