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UX strategy : how to devise innovative digital products that people want / Jaime Levy

By: Material type: TextTextPublisher: Sebastopol, [California] : O'Reilly Media Inc., [2015]Description: xii, 298 pàgines : il·lustracions ; 23 cmContent type:
  • text
Media type:
  • sense mediació
Carrier type:
  • volum
ISBN:
  • 9781449372866
Subject(s):
Contents:
What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement
Summary: "User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want."-- Back cover
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Holdings
Item type Current library Call number Status Date due Barcode
Llibre IED Barcelona Sala General / Recerca i Gestió R1.012 Lev (Browse shelf(Opens below)) Available 2019-0021

Inclou referències bibliogràfiques i índex

What Is UX strategy? -- The four tenets of UX strategy -- Validating the value proposition -- Conducting competitive research -- Conducting competitive analysis -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting guerrilla user research -- Designing for conversion -- Strategists in the wild -- Dénouement

"User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative digital products that people want."-- Back cover

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