Promoting fashion / Barbara Graham & Caline Anouti
Material type:
TextLonodn : Laurence King, 2018Description: 224 p. : il. col. ; 26 cmISBN: - 9781786272157
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Llibre | IED Barcelona | M2.075 Gra (Browse shelf(Opens below)) | Available | 2019-0201 |
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| M2.075 Fra Uncovering fashion : | M2.075 Gow Fashion buying / | M2.075 Gra The fashion intern / | M2.075 Gra Promoting fashion / | M2.075 Gro Merchandising de moda / | M2.075 Gro Merchandising de moda / | M2.075 Har Fundamentos del marketing digital de moda / |
Introduction -- Consumers and consumer trend-forecasting -- Branding for fasion marketing communications -- Integrated marketing communications -- Advertising for fashion -- PR, endorsement and sponsorship -- Social media -- The digital arena: E-commerce and online fashion promotion -- Personal selling and offline fashion retail : Digital marketing -- Catwalk fashion shows and trade fairs -- Sales promotion and packaging -- Planning costing and measuring effectiveness
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